If your most active subscribers include your family members and everyone from your graduating class, then you’re most likely managing a channel on the largest social media platform, Facebook.
Facebook is a completely different ball game than most social media platforms because of that exact reason – it’s about connecting with your social circle, not the internet at large. We suggest utilizing Facebook as your most PG-rated social media, where everything is pleasant and informative.
You should already have a Facebook page separate from your personal profile that is strictly used for business initiatives. If not, that’s your first step.
Let’s talk beyond basics. Including YouTube and Instagram links in the About Section of your Facebook page, that’s easy. But do you also list your social platforms in your cover and profile photo description? Using the profile picture and cover photo feature on your page is a great way to build brand recognition, as mentioned in the last part of this series. It’s the easiest way to let potential followers know exactly who you are. While this may not bring in hundreds of new followers, it’s a quick and painless edit for a cross-promotion.
Don’t forget to utilize the call to action button as well. Encourage others to click the “Contact Us” button in order to build engagement and keep a dialogue with your viewers going.
EASY TIP: Another way to increase subscriptions is to promote your YouTube channel link with the added “?sub_confirmation=1” to the URL. When a user clicks on that link, they will see a pop-up to quickly subscribe to your YouTube channel before being brought to your homepage. Let YouTube doing the asking for you.
Consider sharing teasers from upcoming YouTube videos or post behind-the-scenes content. You can host a watch party with fans watching your latest video or post interesting links that are related to your YouTube channel’s niche or industry. Maybe consider creating a companion blog to your YouTube channel and share blog posts/articles from it. Or engage your audience by setting up a Facebook poll to determine what your fans want to see from you next.
Schedule quality and engaging Facebook posts straight from the platform itself on the days you know there won’t be a YouTube upload. As a rule, you need to have something of interest to post on Facebook to keep your YouTube channel on your followers’ radar and to spread the word.
Whatever you post, make sure it’s relevant and that you stay consistent. Utilizing tools and sites like Tube2Gram makes it simple to share clips from recently uploaded videos to Twitter and Facebook without downloading any software. When you promote the content on your Facebook Page, upload the clip as a video post, then add the full link of your YouTube video for people to watch.
To recap, make sure to do the following to drive traffic from Facebook to Instagram and YouTube:
- Have a Facebook page separate from your personal profile.
- Include links to other social platforms in your “About” section.
- Create an on-brand profile picture and cover photo.
- Utilize the call-to-action button.
- Embed a subscription link when linking your YouTube channel.
- Engage followers using polls, watch parties, and other features.
- Understand resources like Tube2Gram.