Insights & Trends

YouTube remains the king of video platforms, with over 2 billion logged-in users monthly, consuming more than 1 billion hours of content daily. But creators often overlook the untapped potential of diversifying their reach across video distribution platforms like MSN, Facebook Watch, MEGOGO, and even Chinese platforms such as Tencent Video or iQIYI. These platforms collectively offer access to billions of additional viewers, each with unique preferences and consumption patterns.

If there’s one thing we’ve learned from working with thousands of YouTube creators and beyond, it’s this: success isn’t just about making great videos; it’s about making sure the right audience sees them. And while YouTube is a powerful international platform, pinning all your hopes on its algorithm is like waiting for a prince to come and save you from a high tower protected by the dragon. What you need is a video distribution strategy that extends beyond YouTube, so let’s explore 10 ways of doing just that!

When it comes to reaching new audiences, few strategies are as powerful as video translation. For established creators, it can be the difference between stalling and skyrocketing to the next level. As people deep into the creator's economy, we’ve seen it all, so here’s a practical review of the best video translation tools and services based on our experience and creators feedback.

You’ve likely heard all the usual tips—post consistently, optimize your thumbnails, and “engage with your audience.” But if that’s where the advice stops, no wonder your growth feels stagnant. It’s time to focus on tactics that shift the needle. Here’s a YouTube channel checklist that dives deep, with practical, high-level insights from someone who’s seen it all.