Articles about YouTube growth from Iryna Avramenko - ScaleLab
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Iryna Avramenko

Creative Growth & Language Impact Analyst

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Iryna Avramenko

Creative Growth & Language Impact Analyst

Iryna is an expert voice in the intersection of languages and the creative economy. Fluent in English, Spanish, and Ukrainian, she has dedicated years to exploring how language barriers are breaking down through innovative translation techniques. Iryna combines her passion for linguistics with a deep understanding of creator growth and the impact of multilingualism in the creative world. Follow Iryna for insightful perspectives on how language and translation are shaping the future of creativity and global influence.

Author's articles

Guide to Choose Name for YouTube Channel

27 Jan 2026

Guide to Choose Name for YouTube Channel Guide to Choose Name for YouTube Channel

A brandable YouTube name supports your recognition. It shapes perception. It signals to your audience who you are and what you do. It defines how people feel when they hear it, and the kind of space you're creating for them.

Repurposing Content for Shorts, Reels & TikTok: Best Practices in 2026

19 Jan 2026

Repurposing Content for Shorts, Reels & TikTok: Best Practices in 2026 Repurposing Content for Shorts, Reels & TikTok: Best Practices in 2026

If you're already producing long-form videos, you’ve got everything you need to win on Shorts, Reels, and TikTok. But dumping clips into short-form doesn’t work anymore. Platforms have moved on, and so have your viewers.

How to Boost Your Watch Time on Your YouTube Videos?

12 Jan 2026

How to Boost Your Watch Time on Your YouTube Videos? How to Boost Your Watch Time on Your YouTube Videos?

Why YouTube watch time stalls even when views look fine, why “good” videos still bleed people at the same timestamps, and how you can actually increase watch time without turning your channel into a circus.