We’ve heard about some great advantages to using 24/7 streaming on YouTube and how significantly it can grow the channel's traffic. But is it really that easy to start streaming, and what does it take to start? Let’s take a closer look!
Streams vs. Regular Videos
Streams are a great source of new views, new viewers, and, of course, more income. Analytics show that platform algorithms prioritize streams over regular videos, which is why they end up in Recommendations more often. The reason is simple: YouTube wants viewers to spend as much time as possible on the platform to interact with the content while watching. Streams meet these two goals.
‘Why is this so important?’ you may ask. Well, 75% of all views on YouTube are generated from Recommendations. In other words, this section is key to attracting new views and audiences.
But that’s far from all of the advantages of streaming. They also help you to:
- Improve channel metrics. If you do everything right, you’ll improve audience retention, CTR, watch time, and average view time.
- Achieve maximum results with minimum effort. No need to spend eternity creating a concept for the video or doing post-production. When launching a stream, you can rely on improvisation and interaction with viewers. Meanwhile, your trusted existing content is all you need for a 24/7 stream.
- Get additional income. Streams create monetization opportunities that regular videos don’t. For example, you can use SuperChat for fundraising, earn with Super Stickers or use the Membership function.
Streaming is a win-win option for those who want to increase their channel performance. And yet, many creators are wary of it, assuming that ahead of them lies a complex, time-consuming process that requires advanced tools, powerful hardware, and technical skills.
It is partially true. However, don’t forget that the good old live has an alternative - a continuous stream, which requires much less effort and essentially provides the same results as a regular stream. With looped streams, you can increase your channel performance by 256%. Let’s dive deeper to see how it works!
How is Continuous Streaming Different From Live Streaming
First and foremost, continuous streams are a great way to find a new use for your existing content. The chosen video just plays continuously on YouTube until you stop the stream. It’ll take less time and effort than a live stream would. Meanwhile, you get just as many views, subscribers, and income.
That said, abandoning lives and switching to continuous streams for good is not an option. After all, lives have the unique advantage of the creator’s live presence and real-time communication with the audience.
Yet, there are cases when you should choose a 24/7 stream. For example, when you need to avoid a drop in traffic, improve channel metrics, and attract viewers or unite your serial video content.
How to Start Streaming
Now, to start streaming, you have two options. You can either organize the process on your own by using a computer and software or a cloud server. Let’s compare the two options.
To start streaming on your own, you will need:
- A powerful computer. The computer you use for streaming has to be on for the entire stream time, and you won’t be able to use it for other purposes. Plus, you can only use one computer for one stream.
- A specific software program for your computer.
- Stable access to Wi-Fi.
- Constant monitoring of the streaming process for continuity and streaming effectiveness. The process of streaming requires your attention and can’t be left on its own for too long. If anything goes wrong with your computer or Wi-Fi connection, your stream will be interrupted, and you’ll lose the audience.
How to stream with a cloud server
Cloud servers come with a cost but provide undeniable advantages. Streams are launched from a private server with a personal IP address created specifically for you. You only need a good Internet to upload your videos to the cloud server to start streaming. Neither your equipment nor your involvement is necessary after the stream is started. After you upload your videos to the server, there is no need to keep your computer turned on or even connected to the Internet.
YouTube allows up to 8 simultaneous streams and with a cloud server, you don’t need a separate computer for each one. You can run multiple streams using one computer.
One of the continuous streaming services that offer a free trial for ScaleLab partners and the best service packages is Gyre. Besides the advantages mentioned above, Gyre also streams to Facebook, Twitch, and any other platform that uses an RTMP protocol. The service is fully compliant with YouTube Guidelines and does not require access to your channel or any other personal data. Contact us to test all the benefits of 24/7 continuous streaming for your channel.
And one more thing.
To achieve results and grow on YouTube, you must take advantage of platform algorithms. Recent platform trends show that YouTube's algorithms are now better at promoting streams than regular videos because audience retention rates on streams are higher than on regular videos. Plus, the fact that you don’t have to create special content for streaming and you can efficiently use your pre-recorded videos to grow your channel and popularity make continuous streams an even more attractive solution that lets you discover new opportunities for your existing content.
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