If you’re passionate enough to build a substantial following on one platform, chances are you did that by dedicating the time and effort to master that account. You understand the minutiae of demographic analytics and audience growth on your favorite app, quickly becoming a master of that one platform.
However, you might not have given much consideration towards the other avenues to build your audience. Alternatively, perhaps you feel strongly that you are active and engaging across the board on social media, but the majority of your viewers refuse to leave the comfort of their favorite app.
How does one trigger migration from one account to an entirely separate application? We’ll dive into a number of strategies that look at the top social networks and what practices can redirect attention to another platform. In this four-part series, we’ll be discussing tips and tricks in order to convert audiences from Facebook, Instagram, YouTube, Twitter, and Twitch.
From YouTube to Instagram & Facebook
If you’re predominantly a filmmaker, vlogger, or digital educator, then you most likely use YouTube as your primary platform. YouTube is the world’s second-largest search engine and the second most trafficked website behind Google, with over 90% of 18 to 44-year-old American internet users watching videos on YouTube in 2019.
But the platform is designed to keep viewers on the site, not direct them to competing apps. That’s why you have to be proactive and persistent with the video giant.
Configuring your YouTube account defaults is one of the easiest ways to stay consistent with linking to Instagram and Facebook in every video description. To adjust this, go to your Upload defaults, found in your YouTube channel’s settings to add a description filled with social media shoutouts. The caption here will automatically appear in all of your future uploads. You can also sneak in a Card promoting your other social media handles with the Poll option. You can easily set each option to a different social media handle to follow.
Another simple solution that most YouTubers have picked up on is including links to other social media platforms in the description box of a YouTube video. This provides an easy way for the audience to engage with the creator on various other platforms by having all of the social links located in one, convenient place.
For video content, verbal calls to action are most effective, especially when you develop a script. Identify your target audience and write your script based off of their understanding.
The key is to offer them value that they can’t get from only staying on your YouTube channel. Each social platform should have its own unique value for the audience. For instance, every YouTube video could have a behind the scenes shot on Instagram – give them another perspective to admire.
Use Facebook to share articles, videos, or any inspiration that went into the video. Make it known to followers that Facebook is where the creative process starts and offer them a chance to send feedback before you even begin filming! Specifically, the creator can mention to the audience during their video where exactly they can find these resources. When you do film, start a Facebook Live Stream to share an inside look into your shoot like a live blooper reel.
To recap, make sure to do the following to cross-promote on YouTube:
Put links to other social platforms on your YouTube video using the poll option, video card options, and links in bios.
Have verbal calls to action in your videos.
Create value on other platforms that users don’t get on YouTube.