What is advertising on YouTube, how can it be set up correctly, and what formats and tools are useful to get the best results? Get answers in this article.


In 2022, creators found it difficult to promote their channels, facing the challenges of whether to promote for free or use paid promotions, how to attract the right audience, and how to use Google Ads to achieve the results needed. Creators always want to know how long until their channels take off and how not to spend their budgets in vain.  


These are common questions every creator faces in their promotion process. If you’re also looking for answers, continue reading to find out more.


Explanation of Advertising on YouTube

Advertising on the platform allows you to creatively show content to any audience worldwide based on the advertisement type.


If you just started working on a new YouTube channel or posted a new video, your main goal is to get new views/audience to your channel that will boost your channel’s watch time, subscribers, activity, monetization income or will allow monetization that requires at least 4000 hours of watch time and 1000 subscribers.


The advantage of launching a promo on YouTube is in flexible mechanics. You can use different formats for each niche with a detailed target audience description. You also have the opportunity to choose the most effective advertising format specifically for your goals.


How can I launch an effective ad campaign?


To properly set up an advertising campaign, you must understand who will watch this video and determine the goals: on which platforms do you want to promote your content, and what kind of audience are you interested in?

 

Let’s talk about formats. You want to use your budget effectively. So, you should pay attention to the following types of advertising campaigns: TrueView for Reach, TrueView In-stream, TrueView Discovery, TrueView for Action, Bumper Ads, Reservation Ads 15/20s, Outstream Video Ads, Masthead, Facebook Ads, and TikTok Ads. Let’s look at the skippable ads first.


  • TrueView for Reach

These skippable ads help you reach the maximum target audience with the most efficient budget. Impressions are counted each time your ad is shown on a search result page or other sites on the Google Network.


  • TrueView In-Stream

With these ads, you can see whether your ad moved the audience to consider your business or make a purchase.


  • TrueView Discovery

Places your ads in YouTube search results, next to related videos, or on the YouTube mobile homepage. An impression is counted each time your ad is served on the YouTube home feed, watch pages, or search results page.  


  • TrueView for Action

This type of ad is called ‘for action’ for a reason. You use it to get interested customers to buy a product, learn more, etc. You measure the campaign’s success by whether people followed the action you invited them to.


  • Masthead

The YouTube Masthead enables you to showcase your content or channel across all devices at the home feed's top slot, which is very effective and memorable for your viewers.


  • Bumper Ads

These 6-second long ads always show before a video. 6 seconds is quite a short time but very efficient for advertising an event or increasing brand awareness. 


  • Reservation 15/20s

These 15 or 20-second-long video ads are guaranteed to reach your audience with a minimum budget. They appear on the search result page or other sites on the Google Network.


  • Outstream Video Ads

The great advantage of this ad type is that you can reach people wherever they’re watching because these are mobile-only ads. As an example, you can embed them in news articles or before mobile games.


You can learn how to launch advertising campaigns and develop an ideal advertising strategy alone, but remember that this will require a lot of effort and time. But if you desire a result from day one and there is no time to figure it out, you can use the Prime Ads Campaign service.


What is a Prime Ads Campaign?

This service will help you properly set up and launch your channel ads on YouTube, Facebook, Instagram, and TikTok. The tool provides:


The development of a strategy and media plan. Before launching an advertising campaign, we analyze your audience and determine the best advertising formats to achieve the goal.


Prime Ads Campaign is effective for all niches because of our personalized approach.


The rapid growth of views, subscribers, likes, and watch time metrics. Our experts will optimize the advertising campaign throughout its duration to achieve the highest results.


New organic traffic and earnings. Increasing metrics through advertising campaigns will start attracting organic traffic - your content will get into recommendations and receive increased CPM.

Expected results. We will achieve the lowest cost per impression of your ad and provide a detailed report on the campaign results. 


In addition, the ads tool can be used to enable monetization on your new channels and increase your overall video watch time. Plus, with a Prime Ads Campaign, you have an opportunity to pay per subscriber and view advanced ad formats. 


The main advantage of the service is developing an individual advertising strategy for a particular niche and type of content. If you only need to adjust your current strategy, we work together with you to change the advertising materials, or you can make changes on your own.


Many creators have already built their personal brand awareness with a Prime Ads Campaign and are now using the tool regularly.


Success Stories


Over 8 months, Watch Me Cerita got 2,668,610 views, 23,527 new subscribers, 954,196 visits to the brand’s channel from one advertising video, and an average CPM of $0.0019.



During the same time period, Eмисиjа Сестара, got 1,650,384 views, 18,146 new subscribers, 975,766 visits to the brand’s channel from one advertising video, and an average CPM of $0.030.



If we talk about a shorter launch period, it’s worth considering this case: our team launched 1 video for a music channel with a total budget of $252 for one month. At the same time, specialists used In-Feed and In-Stream formats. As a result, we received over 20,000 new views with a cost per impression of $0.02 for In-Feed and $0.01 for In-Stream.


When using advertising campaigns, it’s important to understand that the type of ads you choose and how many will depend greatly on your budget. Opportunities with paid promotions are higher since you can show your content to wider audiences, having paid for every single impression.


But if you are ready to follow the example of the creators from our case studies and increase key channel metrics with advertising campaigns, contact us at elina.smith@scalelab.com, and we will answer your questions.

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