If there’s one thing we’ve learned from working with thousands of YouTube creators and beyond, it’s this: success isn’t just about making great videos; it’s about making sure the right audience sees them. And while YouTube is a powerful international platform, pinning all your hopes on its algorithm is like waiting for a prince to come and save you from a high tower protected by the dragon. What you need is a video distribution strategy that extends beyond YouTube, so let’s explore 10 ways of doing just that!
Why Should You Consider Video Distribution for Your Channel Promotion?
Diversification is probably the buzzword you’ve heard a lot of already and for a good reason. Relying solely on YouTube leaves you at the mercy of its algorithms. Therefore, by distributing your content across various channels, you not only multiply your reach but also reduce risks.
Plus, different platforms excel at different things. Want to spark a debate? Post snippets on X (Twitter). Trying to attract more youth to your videos? Post on TikTok. Using each platform’s unique strengths while staying true to your brand is something we could help you with.
Want to spread your content beyond YouTube but not sure where to start? Contact us and we will help you narrow down your strategy to the most effective path!
How to Promote Content Beyond YouTube: Getting on Alternative Platforms
Now that we had the ‘why’ out of the way, let’s look into the ‘how’:
1. Microsoft Network (MSN)
MSN is the newest platform that hasn't yet managed to gather worldwide hype around itself, but it’s getting there with impressive speed. As one of its few official partners, we can get your videos featured there fast.
With MSN, you’re not competing against the sea of creators battling for YouTube’s algorithmic scraps. It’s an arena where the spotlight is easier to grab—and once you’re there, you’re already monetizing.
2. Chinese Platforms
Aside from the currently trendy RedNote (Xiaohongshu), China can offer an abundance of platforms for online video distribution that are mostly unavailable for both Western consumers and creators. Platforms like Tencent have their own sets of rules, their own trends, a whole other language, and plethora of cultural nuances, but you don’t need to do this alone.
We can help you starting from establishing a channel there to translating and moderating your content so it adheres to every nuance and rule of Chinese platforms.
For example, one of our partners, a fitness creator with a library of workout routines, was struggling to make the next breakthrough to 5 million views on Western market despite having great content. We stepped in, we translated their entire vibe, localized visuals, added captions in simplified Chinese, and paced the content so it would align with Bilibili trends. The result? Their content got over 2 million views within 3 months!
3. Megogo
This might not look like something mainstream, but for some creators it could boost attention to their channels by a lot. MEGOGO is one of the largest media services in Europe with over 50 million users across Europe and neighboring regions. It's one of the easiest methods to find a European audience.
We helped a lot of channels gain popularity on MEGOGO, which, in turn helped them gain 100 000-500 000 additional views depending on the channel and its niche.
Megogo’s power lies in its regional focus. It’s a cozy corner of the internet where niche audiences feel seen, and if you’re ready to target your content, it’s where you could potentially thrive.
4. Facebook
Let’s talk about Facebook. Turns out, it’s actually great for video distribution. Facebook has more monthly active users than YouTube (over 3 billion). Hundreds of millions visit Facebook Video tab monthly, same going for Facebook Reels, totalling in billions of views overall. This is what we call potential you can’t ignore. Here’s how you get the best of Facebook:
- Live Streaming: Use Facebook Live to interact with fans in real time. Stream sneak peeks, behind-the-scenes moments, or host Q&A sessions. Livestreams generate immediate engagement and are often favored by Facebook’s algorithm.
- Community Building: Find or create groups related to your content. Are you a gaming creator? Share your Let’s Plays in gamer communities. A beauty vlogger? There’re plenty of makeup enthusiast groups to spread onto. Genuine interactions here can lead to organic video shares, and build up the trust in your brand.
5. Tiktok, Instagram Reels and YouTube Shorts
Short-form content has never been more popular. It’s been on the rise since 2019 and kept steadily growing each and every day. It’s worth mentioning that it’s no longer enough to just slice up your long-form content into more digestible smaller clips. You need to use captions, correctly pace your Short-form content, and optimize everything like a pro. We could help you out, so you get the most out of it!
Let’s dissect each platform:
- YouTube Shorts: Ever since YouTube Shorts were introduced, they have been steadily growing in popularity both among creators and the audience. It’s not the same for everyone, each channel requires its own strategy to thrive. Some of our partners find success by launching separate channels dedicated to Shorts and redirecting traffic to their main content that way.
- Instagram Reels: Repurpose your Shorts for Instagram, but don’t stop there. Pin your top-performing Reels to your profile. Add pin.top links to potentially drive in paid partnerships.
What is pin.top? It’s a free tool that our partners can get that allows them to get pre-paid partnerships and brand deals with ease.
- TikTok: Even with all the news circulating around TikTok and the threat of getting banned in America, you shouldn’t dismiss it just yet. It’s still pretty much the main discovery engine for gen-z in all niches. To be popular on TikTok is to be popular among youth. And yes, those same Shorts can work wonders on this platform too.
Cross-posting your short-form content diversifies your audience and hedges against platform-specific risks (like, for example, TikTok potentially getting banned). Also, tools like pin.top make monetizing even easier by offering pre-paid deals from brands, followers, and fellow creators.
6. Twitch
Once upon a time, Twitch was a platform just for gamers, but now it hosts creators of all kinds.
But how do you promote your YouTube content here? Simple. The first step is to re-use your trendy YouTube content and launch a 24/7 stream. It’s an easy way to drive traffic to your main channel and with tools like Gyre it can be done effortlessly.
Combine that with streaming at the same time on other similar platforms and the audience will steadily increase!
There are several different strategies for 24/7 live streams, and each works depending on your channel’s niche and audience. We’ll help you choose the approach and set it up in the most effective way.
7. Music Distribution on Spotify, Vevo, and Beyond
If you’re a creator dabbling in music—Spotify, Vevo, and similar platforms are the way to go. They’re not just for musicians; podcasts, soundtracks, and even reimagined audio versions of your videos can find a dedicated audience here. We could deliver your tracks to over 100 different streaming, UGC and purchase & download platforms!
More Ways to Promote Beyond YouTube
But wait, there’s more:
8. Ad Campaigns
The prime way to get more people to notice your videos. With our help, you could accelerate your YouTube channel growth. We do the heavy lifting: analyze the audience, identify relevant platforms for your channel and promote your channel.
9. Repurpose Your Old Videos
Surely, after some time on YouTube you have some successful videos on your channel. Re-use them on Twitch and other similar platforms!
Moreover, podcasts are surprisingly popular and we’ve seen countless creators tap into a completely new audience by turning their videos into podcast episodes if possible. Use the video’s audio, pair it with a quick introduction for listeners, and upload it to platforms like Spotify or Apple Podcasts.
You’d be surprised how many people prefer listening to content while commuting or working out.
10. Use Niche Forums and Communities
Reddit, Quora, and Discord work great for targeted promotion (especially together). The trick here isn’t spamming links (because that will quickly get you banned), it’s about contributing value. For example, if your channel focuses on fitness, find subreddits discussing workout routines and share insights from your video in response to user questions.
Or you could create a targeted Discord server, where fans or people interested in the particular topic can ask you questions directly.
We’ve seen countless creators get a steady increase in audience numbers and engagement by using this particular strategy.
If your content has educational value or industry insights, LinkedIn could be a surprisingly effective platform to distribute your content. Break your videos into thematic series—like “5-Minute Marketing Tips” or “Daily Fitness Hacks”—and publish them weekly on LinkedIn with professional commentary. Add captions for silent autoplay.
Success in content creation isn’t just about making great videos—it’s about making them impossible to ignore. By promoting your videos across platforms, you’re building a web of opportunities that supports your growth and ensures your hard work pays off. ScaleLab can help you unlock the tools, insights, and strategies needed to stand out in today’s crowded creator landscape. Contact us to get started!
