Video Distribution

If there’s one thing we’ve learned from working with thousands of YouTube creators and beyond, it’s this: success isn’t just about making great videos; it’s about making sure the right audience sees them. And while YouTube is a powerful international platform, pinning all your hopes on its algorithm is like waiting for a prince to come and save you from a high tower protected by the dragon. What you need is a video distribution strategy that extends beyond YouTube, so let’s explore 10 ways of doing just that!

YouTube remains the king of video platforms, with over 2 billion logged-in users monthly, consuming more than 1 billion hours of content daily. But creators often overlook the untapped potential of diversifying their reach across video distribution platforms like MSN, Facebook Watch, MEGOGO, and even Chinese platforms such as Tencent Video or iQIYI. These platforms collectively offer access to billions of additional viewers, each with unique preferences and consumption patterns.