Insights & Trends

Trying to figure out where to pour your energy as a streamer: YouTube or Twitch? Which one’s actually going to help you grow faster, earn more, or build something lasting? If that’s you, let’s go!

If you want to bring in new audiences to your channel, here are some ideas we’ve seen work many times. We’ve spent years studying channel behavior across thousands of creators, and here’s what we know: growth comes from showing up where others aren’t. Let’s go through 30 ideas to get you there. Some ideas work for many, and some are more niche. Find yours here.

If you’re still putting all your short-form bets on TikTok right now… you’re walking on thin ice. The U.S. government literally gave TikTok an ultimatum. Sell or get banned. It’s already passed the House, and things are moving fast. So if that’s your main platform, you need a plan B. Like, yesterday.

If you’ve already mastered content creation in one language and are now eyeing global expansion, launching a multilingual YouTube channel is the next serious move. But you’re now playing in a league where culture, algorithm behavior, and user expectations all shift. It’s a new world, and you can’t treat it like a side quest.